Information for Advertisers

HOSPITAL RADIO PUBLICATIONS

Evolving from our partners' 40 years experience as contract publishers Hospital Radio Publications has, in the past 23 years, become the leading specialist nationwide publisher of hospital radio magazines - with ongoing contracts for 100 plus titles per year.

HOSPITAL RADIO
All major hospitals in the UK have very active hospital radio stations - the therapeutic value of the contact and broadcasting to patients is well documented and recognised by all NH Trusts.
Hospital radio is also the approved training route leading to a professional broadcasting career.
Hospital radios are registered charities and are managed and staffed by dedicated unpaid volunteers with no allocated NH Trust funding. It is essential for them to maintain and promote their profile locally to encourage fund-raising - their annual magazine fulfills this need admirably.
The magazine advertisement revenue covers all publishing costs and a significant proportion of the radio stations annual running costs, maintenance and capital equipment acquisition.
The majority of hospital radio stations are members of a governing body - HBA - the Hospital Broadcasting Association.
Hospital Radio Publications is also a corporate member.

PUBLICATIONS
Magazines are published annually and are high quality A5 size, saddle-stitched with four colour artboard cover and 115gsm gloss artpaper, full colour throughout. The editorial content provides an authoritative functional service for information and is supplied, proof-read and approved by the NH Trust and Hospital Radio and is supplemented as necessary by features and articles of general interest supplied by the Publisher and advertisers.

DISTRIBUTION
Magazines are distributed throughout the hospitals to bedside lockers, day rooms, visitor areas, outpatient departments, clinics, accident & emergency departments, cafeterias and other public areas and waiting rooms, also works departments, offices and staff common rooms. Supplies are replenished at regular intervals by radio request collectors and ward visitors. As a secondary distribution, copies are circulated in the local area to doctors and dentists surgeries, libraries, tourist information offices, councils and similar establishments and at outside broadcast events.

SOME FACTS ON THE MARKETPLACE
Figures supplied by Whipps Cross Hospital, London, taken as an average UK General Hospital.

• number of beds 890 and average length of stay 5.5 days
  average bed usage 50 patients per year.
  annual bed occupancy = 44,500
• outpatient visits = 185,309
• accident & emergency treatments = 77,557
• number of staff = 3,600

  Possible average hospital readership is therefore 310,966 plus secondary local area distribution.
  High general interest, inpatient boredom and prolonged outpatient and surgery waiting times enhance readership - stated readership of 150,000 per title is therefore considered reasonable.

A wide range of advertisement sizes and prices are designed to cater for all styles and budgets from the Corporate PLC to the small local trader.

ADVERTISING RATES AND DATA

DATA

A5 SIZE MAGAZINE, PRINTED OFFSET LITHO, SADDLE STITCHED.
300gsm ARTBOARD COVER PRINTED FOUR COLOUR BOTH SIDES, 115gsm TEXT PAGES PRINTED FOUR COLOUR THROUGHOUT.
ORIGINATION ON APPLE MACINTOSH. DATA ON CD, EMAIL AND ISDN.
PROGRAMMES - QUARK, ILLUSTRATOR, PHOTOSHOP.

RATES & SIZES

All artwork included. All advertisements are in full colour. All prices are plus VAT.


SPECIAL POSITIONS

All artwork included.

Page/feature sponsorship available.
Multiple booking discount negotiable.
Agency discount 10%

Please contact us